3 Reasons Why Stock photography won’t Elevate Your Brand

Stock photography can be a great solution for social media feed; however it’s typically generic and less engaging. When cutting costs by using stock photography, you’ll compromise your marketing efforts with watered down imagery.

Here are 3 reasons custom photography is the only option when planning your next marketing campaign.

Personalize your Brand

Stock photography is generic by nature so images can be used for a variety of purposes. When you hire a commercial photographer to create brand content, you can integrate personal elements into your marketing. You can also include employees or other members of your team which will further personalize your message.

Marketing studies prove personalization within branding campaign make your brand memorable & inviting.

Complete Control over your LOOK

If you want to maintain a particular look and style throughout your marketing purposes, hiring the same photographer provides consistency. A skilled photographer can offer suggestions and creative alternatives to help you stand out in your individual market.

If you want to maintain control & show up consistently, stock photography is not a viable solution.

Stock Photography isn’t exclusive

Stock photos are available to everyone.

While you can purchase a limited license for certain images, the majority of stock photos are being used by multiple companies promoting a variety of products and services. Imagine seeing the same photo in your marketing campaign on a billboard promoting a competitor?

Additionally, you’ll want to make sure the stock photos you use are not violating any copyright laws.

Check out this article on Hootsuite as well as the chart below to guide you in the right direction.

Source Hootsuite

More information on Stock Photography

There are plenty of free images available online. Check out these websites to download free stock photographs and see what options and limitations are out there.

xoxo adrienne signing off

About

the Photographer

Adrienne Maples

 

Kansas City photographer, Adrienne Maples, weaves together powerful narratives with her photographs to create mood and evoke emotion.

 

She's an AI enthusiast, passionate about teaching others how to use technology responsibly for the greater good. Known for her 'spunk & pizazz', she directs from behind her camera, finding impromptu designing to transform mediocrity into the extraordinary.

 

She a board member of AIGA and KCAC. As a committee member of KCDW, she organized the 2024 talks: The A.I. Asset, Creator as Curator.

[email protected]

913-549-3335

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About

the Photographer

Adrienne Maples

 

Kansas City photographer, Adrienne Maples, weaves together powerful narratives with her photographs to create mood and evoke emotion.

 

She's an AI enthusiast, passionate about teaching others how to use technology responsibly for the greater good. Known for her 'spunk & pizazz', she directs from behind her camera, finding impromptu designing to transform mediocrity into the extraordinary.

 

She a board member of AIGA and KCAC. As a committee member of KCDW, she organized the 2024 talks: The A.I. Asset, Creator as Curator.

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