Why I am a Clean Beauty Advocate

Why a Clean Beauty Advocate?

My daughter sits on the floor with her Hello Kitty house singing quietly to herself. She carries out a seamless dialogue between an odd assortment of adorable characters from ponies to kitty cats. As an only child, she has always had a vast imagination that keeps her entertained for hours.

The alarm on my phone breaks the sound of her sweet chitter-chatter and she looks up at me, ‘It’s Noon mommy! Time for your medicine. Your alarm is very loud…’

She resumes her child play as I pop a pill to regulate my thyroid.

The year I turned 35 was an awakening for me when I was diagnosed with Hashimoto’s Thyroditis, ‘an autoimmune disorder in which antibodies directed against the thyroid gland lead to chronic inflammation.’ I was shocked by this diagnosis.

I didn’t connect the dots. My symptoms ranged from exhaustion, inability to control body temperature, dull hair, excessive sweating, hoarseness.. it’s a long list of seemingly random symptoms. Apparently, this is pretty common these days. Women are being diagnosed with thyroid disease younger and younger. It is often overlooked for years before seeking treatment and doctors respond to this with ‘this is the new normal.’

And I ask why?  Why should we accept this as the ‘new normal’. As I approach my 40’s and embrace new changes and challenges in my life, I want to make smarter decisions moving forward than I did in my former life.

What are you putting on your skin?

This shouldn’t be accepted as normal just because we can treat the problem. We should get to the REAL reason this is happening in record numbers. needed to know why this was happening in vast numbers and I wanted to prevent the same thing from afflicting my daughter so early in life.

Every day we are exposed to hundreds of toxins. We live in an age where we are taught to trust what’s on the shelf in a store. We see ‘organic’ on the label and believe that means it’s better. Don’t be fooled! Educate yourself and read labels.

I began by removing phthalates & parabens from everything in my bathroom and I started buying products free from these ‘known endocrine (hormone) disruptors.’ *3

It only started there: oxybenzone (in sunscreen), nano particles.. the list is long.

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“The thyroid acts as the master controller of brain development,” says senior author Pam Factor-Litvak, professor of Epidemiology at the Mailman School. “Thyroid hormones set the schedule, and if the timing is out of synch, there may be later consequences in the brain. The thyroid disruptions we see in this study, although they fall within the normal range, could explain some of the cognitive problems we see in children exposed to phthalates and we are currently investigating that. As we know from lead, even small exposures can make a big difference.”*1


  1. Columbia University
  2. * American Thyroid Association
  3. *Beauty Counter; Counter Intelligence